The Real Cost of Buying Links for SEO: -$4 Million

I was reading a copy of the Inc 500 issue on my flight back from Dallas this weekend and came across an article about a seasonal online retailer that was “penalized” right before the Holidays for paid links and estimated the loss of organic search visibility at $4 million in sales.  Now he’s “thanking” Google for the spanking because he’s mended his ways and is reborn as a social media enthusiast.

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The Real Cost of Buying Links for SEO: -$4 Million

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